Pilsner Urquell.

Pilsner Urquell is a child of both Bohemia and Bohemianism. The beer was born in the town of Plzen (or Pilsen) in Bohemia, a land rich in both human and natural resources, which lies at the heart of what is today the Czech Republic.

The medieval kingdom of Bohemia was the cosmopolitan crossroads of Europe. A cultural and intellectual magnet, attracting scholars, artists and technological pioneers from both East and West. It was a crucible of creativity and industry whose ideas soon spread out across neighbouring lands.

Through time the legacy of this Bohemia has also come to be a place of the mind. Bohemians being those who think outside of the accepted, living life true to themselves, by their own rules and standards.

Czech people have always had a penchant for being able to see what others can't. The great astronomer and mathematician Kepler saw that the planets moved in a different way to everyone else. The surrealist photographer Sudek saw the most sublime beauty in the mundane. Then of course there is Kafka who saw, well everything differently.

When you see things differently, with a deeper perspective, with your own discerning eye, you can make those things that make life better. And what the Czech people make better than anyone, is beer.

used from www.pilsner-urquell.com